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Chameleon Visual Company
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About
Work with us
Products for Sale
Chameleon Visual Company
Portfolio
About
Work with us
Products for Sale
Portfolio
About
Work with us
Products for Sale
Products for Sale Stud Fees
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Screenshot 2025-05-06 at 6.56.50 AM.png
Screenshot 2025-05-06 at 6.56.50 AM.png

Stud Fees

$5.00

Sovereignty won the Kentucky Derby 🐎, but behind that victory is a massive money machine you rarely hear about. Original video from Instagram here.

Sovereignty’s sire or father, Into Mischief, went from a solid racehorse to one of the most valuable breeding stallions of all time. Back in 2009, his stud fee was just $12.5K. Now? It’s $250K per foal. He’s fathered over 1,700 foals and pulled in an estimated $40M a year for the past five years.

And it’s not just about one horse, it’s a whole economy. At farms like Spendthrift in Kentucky, stallions are investments, and rising offspring earnings mean rising fees. It’s basically venture capital, but with hooves.

Sovereignty is now Into Mischief’s third Kentucky Derby-winning child, tying the all-time record and showing just how powerful breeding can be in this sport.

📊 Data from @thebloodhorse and @racingpost

📝 Note: all estimated earnings are simple calculations from data in the sources above. From what we understand though, deals of this nature can be negotiated or have different terms and the actual financials of the farms are not being commented on.

#KentuckyDerby#HorseRacing#IntoMischief#SportsBusiness#SportsBall#Datastorytelling

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Sovereignty won the Kentucky Derby 🐎, but behind that victory is a massive money machine you rarely hear about. Original video from Instagram here.

Sovereignty’s sire or father, Into Mischief, went from a solid racehorse to one of the most valuable breeding stallions of all time. Back in 2009, his stud fee was just $12.5K. Now? It’s $250K per foal. He’s fathered over 1,700 foals and pulled in an estimated $40M a year for the past five years.

And it’s not just about one horse, it’s a whole economy. At farms like Spendthrift in Kentucky, stallions are investments, and rising offspring earnings mean rising fees. It’s basically venture capital, but with hooves.

Sovereignty is now Into Mischief’s third Kentucky Derby-winning child, tying the all-time record and showing just how powerful breeding can be in this sport.

📊 Data from @thebloodhorse and @racingpost

📝 Note: all estimated earnings are simple calculations from data in the sources above. From what we understand though, deals of this nature can be negotiated or have different terms and the actual financials of the farms are not being commented on.

#KentuckyDerby#HorseRacing#IntoMischief#SportsBusiness#SportsBall#Datastorytelling

Sovereignty won the Kentucky Derby 🐎, but behind that victory is a massive money machine you rarely hear about. Original video from Instagram here.

Sovereignty’s sire or father, Into Mischief, went from a solid racehorse to one of the most valuable breeding stallions of all time. Back in 2009, his stud fee was just $12.5K. Now? It’s $250K per foal. He’s fathered over 1,700 foals and pulled in an estimated $40M a year for the past five years.

And it’s not just about one horse, it’s a whole economy. At farms like Spendthrift in Kentucky, stallions are investments, and rising offspring earnings mean rising fees. It’s basically venture capital, but with hooves.

Sovereignty is now Into Mischief’s third Kentucky Derby-winning child, tying the all-time record and showing just how powerful breeding can be in this sport.

📊 Data from @thebloodhorse and @racingpost

📝 Note: all estimated earnings are simple calculations from data in the sources above. From what we understand though, deals of this nature can be negotiated or have different terms and the actual financials of the farms are not being commented on.

#KentuckyDerby#HorseRacing#IntoMischief#SportsBusiness#SportsBall#Datastorytelling

Chameleon Visual Company

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San Francisco, CA

Contact us at

riley@chameleonvisualcompany.com