TGL
Breaking down the first season of TGL 📺⛳️
Created by Tiger Woods and Rory McIlroy, the @tglgolf presented by @sofi taps into three big shifts in golf today 👇 Original video from Instagram can be found here.
⏱️ Speed matters
Traditional golf tournaments last 40+ hours over 4 days, which is great for huge fans of the sport. TGL wraps in under 2 hours, all in primetime and more consistent with other team sport durations.
📹 Creator learnings
Millions now watch creators who make golf fun, relatable, and team-based. TGL takes that same approach with the pros. Players are mic’d up and the format is built for entertainment.
🎯 Alternative golf boom
Simulator golf is up 73% since 2019, and more people now play off-course than on. TGL leans all the way in, using the most advanced indoor tech ever built.
Over the course of the season 23.4 million total viewers tuned in, with ESPN primetime broadcasts averaging 864K per event. The median age of those viewers was just 52, making TGL one of the youngest audiences in major U.S. sports, second only to the NBA.
#sportsball #tgl #golf #youtube #datastorytelling #sportsdata #sofi
Breaking down the first season of TGL 📺⛳️
Created by Tiger Woods and Rory McIlroy, the @tglgolf presented by @sofi taps into three big shifts in golf today 👇 Original video from Instagram can be found here.
⏱️ Speed matters
Traditional golf tournaments last 40+ hours over 4 days, which is great for huge fans of the sport. TGL wraps in under 2 hours, all in primetime and more consistent with other team sport durations.
📹 Creator learnings
Millions now watch creators who make golf fun, relatable, and team-based. TGL takes that same approach with the pros. Players are mic’d up and the format is built for entertainment.
🎯 Alternative golf boom
Simulator golf is up 73% since 2019, and more people now play off-course than on. TGL leans all the way in, using the most advanced indoor tech ever built.
Over the course of the season 23.4 million total viewers tuned in, with ESPN primetime broadcasts averaging 864K per event. The median age of those viewers was just 52, making TGL one of the youngest audiences in major U.S. sports, second only to the NBA.
#sportsball #tgl #golf #youtube #datastorytelling #sportsdata #sofi
Breaking down the first season of TGL 📺⛳️
Created by Tiger Woods and Rory McIlroy, the @tglgolf presented by @sofi taps into three big shifts in golf today 👇 Original video from Instagram can be found here.
⏱️ Speed matters
Traditional golf tournaments last 40+ hours over 4 days, which is great for huge fans of the sport. TGL wraps in under 2 hours, all in primetime and more consistent with other team sport durations.
📹 Creator learnings
Millions now watch creators who make golf fun, relatable, and team-based. TGL takes that same approach with the pros. Players are mic’d up and the format is built for entertainment.
🎯 Alternative golf boom
Simulator golf is up 73% since 2019, and more people now play off-course than on. TGL leans all the way in, using the most advanced indoor tech ever built.
Over the course of the season 23.4 million total viewers tuned in, with ESPN primetime broadcasts averaging 864K per event. The median age of those viewers was just 52, making TGL one of the youngest audiences in major U.S. sports, second only to the NBA.
#sportsball #tgl #golf #youtube #datastorytelling #sportsdata #sofi