March Madness is just like Girl Scout Cookies 🍪🏀 View Instagram Video →
Nearly 70% of the NCAA’s $1.38B in annual revenue comes from media rights to the men’s basketball tournament. That money helps fund 90 championships across 24 sports, supports travel, scholarships, and academic programs for over 500,000 student-athletes.
It’s a similar model to Girl Scout cookies: one short, high-revenue season that supports activities and resources all year long.
As the Final Four approaches, which team will be the Thin Mints?
Data from NCAA Financials
March Madness is just like Girl Scout Cookies 🍪🏀 View Instagram Video →
Nearly 70% of the NCAA’s $1.38B in annual revenue comes from media rights to the men’s basketball tournament. That money helps fund 90 championships across 24 sports, supports travel, scholarships, and academic programs for over 500,000 student-athletes.
It’s a similar model to Girl Scout cookies: one short, high-revenue season that supports activities and resources all year long.
As the Final Four approaches, which team will be the Thin Mints?
Data from NCAA Financials
